The “Fun” Way to Learn Direct Response Marketing

Funny stuff… funny stuff…

Last night, my wife and I were out at our local brew-pub getting our burger and beer fix. When out of the blue my wife started to laugh. I thought she was laughing at me.

Did I have something wedged in my teeth?

Was a fry stuck to my cheek?

Turns out neither.

And when I asked my wife why she was chuckling, she told me she felt embarrassed telling me.

Embarrassed?

I said:

“Honey, we can talk about anything. You can feel comfortable telling me what’s on your mind. And I promise not to judge you…”

So she caved, and told me she was excited American Idol was starting a new season.

American Idol?

I had no clue this TV show was ramping back up.

So…

We finished our burgers and beer. We paid our waiter. And my wife drug me home to catch the first episode. Good thing too… because this show is bursting like a water balloon with tons of direct response marketing tips.

Like:

The power of celebrity marketing:

Just look at the judges on American Idol. Let’s see. You got Steven Tyler who has been the front man for one of the most successful hard rock bands of all time. Then, you got Jennifer Lopez who needs no explanation. And finally, you got Randy Jackson who has worked in the music biz since the dawn of the dinosaurs.

My point?

That Idol certainly uses plenty of celebrities to promote the show.

The power of contest marketing:

Contests are one of the fastest (and most fun) ways to grow a small business. Just look at Idol. Sure, the ultimate goal is to win and become a famous recording artist. But what really gets contestants going is the whole idea that they are competing against everybody else.

And nobody likes to lose.

So how can you use a contest to market your small business?

And the power of referral marketing:

Truth be told, one of the things I did to build my small business so it dominated a very competitive niche is… I used multiple strategies that drove referrals through my doors all month long

American Idol does this too.

Just look at how many people waiting in line brought someone with them… who wants to try out too. In some cases, they even brought family members.

Talk about the power of referral marketing.

There’s many more marketing tips cleverly stuffed into each American Idol episode, you just have to know what to look for.

And one last thing:

If you are serious about growing your business, then more than likely all you need is a few more good ideas like the one in this article.

So ask yourself this:

Where can you turn for more good ideas like what you just read in this article?

In my humble opinion, you have to be careful where you look for good ideas because just about everybody and their brother claims to be a so-called ‘business expert’.

Remember:

Saying is one thing.

Doing is another.

And most of these “talking heads” have never run their own successful small business.

So anyways, if you like my style then read my author’s box below.

Wesley Murph is the author of “The Little Black Book of Small Business Marketing Secrets: 10 Proven Ways to Add New Customers, Repeat Sales and Referrals to Any Small Business!” which includes a campaign he wrote for a client that pulled a whopping 35.7% response to an ice-cold list. He is not accepting any new clients at this time. But if you’d like more tips like the one you just read, then head on over to…

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