Social Media Marketing Strategizing for Car Dealerships

Jun 24 2023 Published by admin under Uncategorized

As social media marketing has become a key part of many business’ comprehensive marketing and advertising strategies, automotive dealerships seem to be struggling to understand exactly how social media should be used and how it can help generate more business. An industry known for relying on a somewhat outdated sales model, car dealers often tend to view social media as just another funnel through which they can push sales messages. Using social media to “push” messages is never a good – or successful – strategy! At the same time, auto dealers must meet strict sales quotas and need to move inventory quickly. So how can car dealers leverage social media in ways that build their brand’s reputation (rather than hurting it), while impacting the company’s bottom line in a positive way?

Develop a solid strategy. The biggest mistake many automotive dealers and retailers make is to jump in to social media without a game plan or idea of how social media involvement will impact their dealership brand long-term. What a business does and says online has an enormous impact on what potential customers think of that brand, i.e. how trustworthy it is, how competitive pricing is and what type of customer service to expect. Before ordering an office admin or sales rep to create a Twitter profile and Facebook page and start publishing the latest interest rates, dealership owners and managers need to first consider:

What long-term goals do we want to accomplish with social media involvement, aside from increased sales?
How could social media marketing positively impact my dealership, in addition to more sales?
How could social media marketing negatively impact my dealership?
What are some of the best ways for us to meet our long-term goals and avoid potential negative impact?
Who in the office is truly most qualified to handle our social media presence? Would it be better to hire someone new to handle this task specifically? If being handled by a current employee, will he/she need to give up part of his/her workload to manage social media properly?
Engage and build a following – don’t just talk. Facebook, Twitter, LinkedIn, foursquare, small business directories and other social media hubs are where consumers go to talk about the things they like. Unlike in other advertising spaces – such as TV, print and radio ads – consumers do not HAVE to listen to your message! In order to connect with consumers and build a genuine audience, auto dealers need to be listening and talking about things that interest consumers, not just their bottom line. Ask probing questions about people’s favorite car models, their automotive service experiences, weekend travel plans, etc. – and talk back. If consumers ask questions or give feedback, respond – without the heavy-handed sales pitch.

Organize a weekly or monthly Twitter party. If your dealership has an active Twitter market, try hosting a monthly or weekly Twitter party to discuss common questions and concerns. Promote the Twitter party’s time, date and purpose (topic of discussion) on site, through word of mouth, email marketing and even direct mail. Be sure to attach a hash tag to the Twitter party so that participants can easily join and keep track of the conversation. Not only is this a great way to a) connect with consumers and answer their questions and b) promote your brand online with added visibility, but it’s also a perfect opportunity to give away a free prize. Incentivize consumers to join the party with the hook that prizes will be given away, and make the prizes a weekly or monthly standard.

Leverage customer feedback to create a more positive brand and online presence. Consumers are talking about your dealership online – why not take control of the conversation? Claim as much of your brand’s online space as possible by creating and/or claiming business profiles in frequently used online small business directories, such as Google Places, Yelp and MerchantCircle, then monitor and engage in the conversations there and in other social media platforms. Get positive feedback? Fantastic – respond with gratitude. Get negative feedback? This can be a great opportunity to show what kind of quality customer service your dealership offers; quickly address any issues, offer whatever resolutions are most appropriate and offer sincere apologies for any wrongdoing on the dealership’s part. Onlookers will appreciate your brand’s forthrightness and listening.

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The “Fun” Way to Learn Direct Response Marketing

Jun 24 2023 Published by admin under Uncategorized

Funny stuff… funny stuff…

Last night, my wife and I were out at our local brew-pub getting our burger and beer fix. When out of the blue my wife started to laugh. I thought she was laughing at me.

Did I have something wedged in my teeth?

Was a fry stuck to my cheek?

Turns out neither.

And when I asked my wife why she was chuckling, she told me she felt embarrassed telling me.

Embarrassed?

I said:

“Honey, we can talk about anything. You can feel comfortable telling me what’s on your mind. And I promise not to judge you…”

So she caved, and told me she was excited American Idol was starting a new season.

American Idol?

I had no clue this TV show was ramping back up.

So…

We finished our burgers and beer. We paid our waiter. And my wife drug me home to catch the first episode. Good thing too… because this show is bursting like a water balloon with tons of direct response marketing tips.

Like:

The power of celebrity marketing:

Just look at the judges on American Idol. Let’s see. You got Steven Tyler who has been the front man for one of the most successful hard rock bands of all time. Then, you got Jennifer Lopez who needs no explanation. And finally, you got Randy Jackson who has worked in the music biz since the dawn of the dinosaurs.

My point?

That Idol certainly uses plenty of celebrities to promote the show.

The power of contest marketing:

Contests are one of the fastest (and most fun) ways to grow a small business. Just look at Idol. Sure, the ultimate goal is to win and become a famous recording artist. But what really gets contestants going is the whole idea that they are competing against everybody else.

And nobody likes to lose.

So how can you use a contest to market your small business?

And the power of referral marketing:

Truth be told, one of the things I did to build my small business so it dominated a very competitive niche is… I used multiple strategies that drove referrals through my doors all month long

American Idol does this too.

Just look at how many people waiting in line brought someone with them… who wants to try out too. In some cases, they even brought family members.

Talk about the power of referral marketing.

There’s many more marketing tips cleverly stuffed into each American Idol episode, you just have to know what to look for.

And one last thing:

If you are serious about growing your business, then more than likely all you need is a few more good ideas like the one in this article.

So ask yourself this:

Where can you turn for more good ideas like what you just read in this article?

In my humble opinion, you have to be careful where you look for good ideas because just about everybody and their brother claims to be a so-called ‘business expert’.

Remember:

Saying is one thing.

Doing is another.

And most of these “talking heads” have never run their own successful small business.

So anyways, if you like my style then read my author’s box below.

Wesley Murph is the author of “The Little Black Book of Small Business Marketing Secrets: 10 Proven Ways to Add New Customers, Repeat Sales and Referrals to Any Small Business!” which includes a campaign he wrote for a client that pulled a whopping 35.7% response to an ice-cold list. He is not accepting any new clients at this time. But if you’d like more tips like the one you just read, then head on over to…

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Current Trend In Internet Marketing

Jun 24 2023 Published by admin under Uncategorized

Online branding is the current trend in internet marketing and if a business is not investing in it, it sure it is losing on a lot of potential customers, sales and success. The businesses which are simply relying on direct response marketing via generating leads and promoting sales, are not still aware the potential of brand promotion and what it can do it a business in terms of reaching the pinnacles of success.

Value

While many direct response marketers may consider online branding a sheer luxury for those with bigger budgets to gamble on, in truth, brand building is actually more about creating a business entity that will resonate with the clients and customers and tempt them to keep returning for more or continual business. A proper brand promotion in the long run is also capable of ensuring that even when in the times the company has nothing to promote or no deals to offer, the customers still keep pouring back in. Therefore, the prime goal of online brand building is to make the people in the niche market aware of your company and gradually build the company’s reputation, so that, more people invest in the brand, become a part of it and remain loyal. In other words, direct response marketers should understand that online branding needs to be done on a priority as because, it can help the business reach its goals by earning incremental revenue.

Key strategies

Here are three key strategies to take into account before launching a business in the online marketplace -

Audience research – For online branding, it is very important to be able to identify the niche audience of that particular type of business. This should ideally be done before making the content strategies and planning the communication. The market is flooded with lots of useful tools by Google, Nielson, Complete and comScore, which help in finding out the right kind of audience for a particular business and learn more about them based on their age, gender, income group, locale and marital status.

A brand with voice – It is a good idea to research and find out what the niche audience would like to hear about a business and what message can create a lasting impact on their minds. Based on the findings, an interesting brand voice can be created. This should include engaging content that communicates with the audience more than just speaking at them, consistent messages from the company and balanced mix of online media by building the brand via multiple channels.

Social media integration – A conversation in an already existing, popular community or altogether a new community with new discussion can be started in the social media networking sites such as Twitter, Facebook and the likes. This is will make people more aware of the existence of a business and with regular, meaningful discussions and its active business participation will create a better impression of that brand in the minds of the people. This will gradually gain the trust of the people and with referrals; more people will come to know of the company’s brand name to the extent it becomes widely popular.

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Direct Mail (Part 1) – Pizza Marketing and Advertising

Jun 24 2023 Published by admin under Uncategorized

It is understandable when most pizza shops think that direct mail is just putting their coupon with a 100 other coupons and hope to get a response. The problem with this is your coupon is with 100 other coupons. Everyone knows that you will get some kind of response but chances are it isn’t the response you were hoping for!

Many people don’t even look into the coupon mailers, to them it is just another piece of junk mail. Your mail doesn’t have to be another piece of junk. You don’t have to be like everyone else. You can be your own brand and do your own thing!

How often do you go through the mail and toss out the junk? Probably just about everyday! This has become the trend. What if your mail piece didn’t look like junk and truly wasn’t junk? There are many ways to do just that and we will be covering how in this article.

The first recommendation is to have a mail-out to your local area with a personalized letter. You can let them know your personal story and what made you get into the pizza business. Along with the letter you can send a menu and ask them to come and try some of your pizza.

Keep in mind a standard envelope with a hand-written address always gets opened. You can say, the personal touch always wins! When you do this, your mail does not go into the junk pile, it actually gets read. Taking the time to physically address envelopes takes longer, but the payoff is also greater!

When it comes to finding people to send your mail to, you need to find where you want to send it to and get the addresses. Once again this takes a little bit longer but the payoff is greater. One thing you should know is where your mail is going! This way you can track it and have laser precision marketing efforts.

Having a marketing plan that you know where it is going and when it gets there is critical to a successful campaign. Yes, you need to do it more than once! You need to put your pizza shop in their face and tell them to eat your pizza. At the same time you should be getting to the point of having multiple mailing areas with different messages.

Once you have started to put personalized messages, time and time again. You will start to see your client base grow! Once you have sent a sequence of about seven messages you can put the area into a general mailing from time to time. Keep your eye out for additional articles about direct mail and how you can use it with your pizza business!

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Use Article Marketing Effectively For Traffic Generation

Jun 06 2023 Published by admin under Uncategorized

Despite the large amount of information available about article marketing and what it can do for your website, very few people know how it can cause your traffic to boost up. Certainly, article marketing can do wonders for your website in terms of traffic generation. There are a couple of direct and indirect ways in which this is achieved. This article intends to illustrate these methods.

Marketing articles are rich in keywords. Keywords are those phrases which people search on the Internet. Tools like Overture can be used to find out which keyword is more popularly searched. Once these keywords are found out, they are cleverly embedded in the article.

The keywords you put in your article are directly responsible for increasing your page rank. Search engines will index the marketing article with the help of the number of times the keyword appears in it. Higher is the page rank, greater is the chance of the page appearing in the search results. This will increase the chances of people visiting your article. This is a direct way to increase the traffic to your article page.

There is one more benefit in this. Marketing articles are submitted to article directories. These directories have good search engine optimizations, which increase the chances of their pages appearing on the search results. So, by submitting to article directories, you are directly taking the advantage of their search engine optimization.

However, the best reason to write marketing articles is that you get to prepare a bio box for yourself. This author’s bio box is placed below the article. This is where you can write a short bio about yourself and even describe your website in short. Also, you are allowed to add an anchor text in the bio, which will direct anyone who clicks on it to your website. You can add the URL of your website in this bio box. This is known as the backlink. If people find the article interesting, they will click on the backlink and visit the website. These are certain ways of generating traffic for your website.

Article marketing can be done in two ways:-

(i) Write a few articles and submit them to several article directories, even a hundred directories if possible.

(ii) Write several articles and submit them to the article directories that have a high ranking.

Writing articles and submitting them to several directories is a sure way to increase visibility. However, this kind of article submission can count for plagiarism and may have a negative effect. So, the second option is the better one, where you write some articles and submit them to the top-ranking article directories. This way you can be sure to have your articles show highly in the search results, because the directories are already high ranking.

Article marketing can be harnessed to generate a very high amount of traffic for your website, provided it is done in a persistent and patient manner. No form of article marketing can bring traffic within a short period of time. Page ranks could improve quite fast, but it will be some months before the quantum of traffic actually begins to show any appreciable increase.

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Marketing by Any Other Name

Jun 05 2023 Published by admin under Uncategorized

What does the word “marketing” mean to you? When you say “I need to do some marketing” or “I need a marketing plan,” what is the end result you are picturing?

Of all the functions that contribute to business growth, marketing has got to be the least standardized. Not only do the activities associated with marketing vary from company to company, but the purpose and goals of marketing differ widely. In many cases, marketing is a synonym for sales, which in my opinion is one of the biggest strategic mistakes a business owner can make.

Marketing is not sales. But marketing must be contributing to revenue generation or you’re wasting time and money. And probably lots of both.

Here is a simple way to think of marketing: Your marketing activities need to make your sales process easier. How they do that will vary depending on your company and your market. Product marketing is very different from service marketing. Business to business marketing is very different from business to consumer marketing. Marketing high cost goods and services requires a different approach from marketing commodities.

Even in the same industry and marketplace, how one company markets will differ from the way its competitors market. Just watch a couple of beer or car commercials on TV and you’ll see what I mean. This is because company culture, personality, and brand will impact marketing activities and messages.

So, I ask you: Is your marketing program making your sales process easier? Be careful when answering. There are nuances to marketing that are important to consider. Some activities are more direct than others and so are much easier to gauge. An example is direct response marketing. Another is e-commerce web sites with incorporated shopping carts. In both cases there is a clear link to the sales side. This type of marketing can be very easily quantified and its impact on sales can be accurately measured.

Some activities, though, are more subtle. Things that get your company better known in the marketplace will help the sales process, but not as clearly as direct response or “click here to buy” activities. They are qualitative in impact but no less important.

Effective public relations, for example, will certainly influence your target market by keeping your name top of mind in the people you want to buy from you. This type of activity, of course, is nowhere near as measurable as more direct things. Does this mean you shouldn’t do it? Absolutely not!! It does mean, however, that you need to stay awake and find ways to gauge how successful these more subtle activities are in making the sales process easier.

Here’s the bottom line. Take time to clearly and accurately define what marketing means specifically for your company, and define how it can make the sales process easier. Don’t just accept any published definitions, no matter how exalted their sources.

Use your definitions as the context for all the activities in your marketing program, and use the second definition, the one related to the sales process, as the basis to measure and adjust the activities to improve results.

Also, and this is very important, use your definitions when obtaining the services of marketing professionals to help you. They are not all the same. There are as many types of marketing professionals as there are types of marketing-so make sure that you hire people with expertise in the type of marketing you need. If you don’t, at best you aren’t going to get the best results you can and at worst you will end up losing precious ground in your business and your marketplace.

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Making a Hit with Your Marketing Campaign

Jun 04 2023 Published by admin under Uncategorized

Considered a vital link in a show’s promotional plan, direct marketing is vital only if it’s done right. It’s certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign.

There are some key golden rules to making your direct mailings work effectively. That doesn’t mean that you have to spend more money in order to succeed. Far from it. In fact, you could find yourself spending less — or at least spending more strategically — than you may be doing at present. Here’s how:

Mail to Mr. Right

There’s a simple but very clear distinction between junk mail and direct mail. Junk mail is mail that isn’t wanted. Direct mail is something that goes to the right person and is wanted. One major key to the success of your direct mailing is to find the right people to mail to. If you are working on a follow-up show, then targeting the people who signed up last year would be a good place to start. If it’s a new show or a new list, your first job is to start with a research phone call to find out who that right person is. Even if you’re using last year’s list, it is still worth a telephone call to check that your information is up to date. Don’t ever rely on anyone passing your mailer on — it just won’t happen.

Boost Your Letter

Once you’ve found out who to send your letter to, your next step is to make sure that your letter works to its maximum effect. Write it as a one-on-one dialogue. Beware of using industry lingo that your prospect may not understand. Keep your paragraphs short and sweet — no more than seven lines. Break up your letter into clearly defined subheads. And keep it to two pages in length.

Make All Your Copy Benefit-Oriented

List the benefits so they are easy to understand. And remember that a benefit is a lot different than a feature. Features do not have the clout that benefits do. For example, stating that “10,000 people attended our show last year” is merely a feature. Write it in the context of a benefit: “You can have the opportunity of making 10,000 qualified contacts in three days,” and you’ll start making the impact that you want.

Repeat your offer at least three times throughout your letter: in your headline, within the first two paragraphs, and again in your closing paragraph. You can also include it in a “p.s.” Last, but not least, tell your prospects what the next step is and tell them to do it today. Also include details of where to go for more information. Your goal should be for the recipients to immediately respond to your letter in a positive way.

Make an Impact

Your mail piece must stick out from all the rest. Yours will not be the only piece of direct mail that lands on your prospects’ desks today. The more you can do to catch their attention, peak their curiosity, and urge them to open the packet, the better.

One particularly effective way of doing this is to make your packet lumpy. For example, you can include Post-it notes or candy (but never candy that could melt!). Make it even more appealing by relating your insert to your offer or your message. For example, insert a bite-sized Pay Day candy bar along with the message, “Every day’s a Pay Day when you exhibit at the ABC Show!” Another idea is to affix large plastic aspirin capsules to your mailer with the message “Don’t let this be another headache for you!” Or include a card with a telephone ringing along with the note “Give us a call today!”

Whatever your insert, make your message clear, make it novel, make it fun, make it useful, and make it one that leaves a warm fuzzy feeling — not confetti. All that does is leave a mess!

Too Good to Miss

Create an offer that can’t be refused. This may be a limited time offer (the expiration should never be longer than 60 days), or an offer that sets you apart from your competition, such as a better location or a bigger booth size with early sign up. Whatever the offer, the incentive has to be sufficiently appealing to inspire immediate action.

Remember that there’s no point in offering an outstanding incentive if no one knows about it. So in your direct mail piece, make this offer clear, easy to understand, easy to respond to, and relevant for your audience.

Easy Does It

Make it as simple as possible for your prospect to respond to you. The most effective option is a fax-back form with quick and easy response sections. Other possibilities are a toll-free telephone number, a postage-paid reply card, or a Web site. The Web site might not necessarily be your direct response tool, but it is certainly very effective as an additional interactive vehicle for obtaining more information about the show.

Follow up by Phone

Whatever you send out, make sure you follow it up with a telephone call to close the sale. You’ll see single digit response rates quickly turn into double digits as a result. Whoever makes those phone calls must be professional, courteous, and well-informed of the details of the show and the benefits of exhibiting.

Printing Essentials

There are plenty of ways to save money, time, and mistakes when it comes to your direct mail bottom line — and all without compromising quality or quantity. Here are a few ideas to consider:

  • Save money with a printer. Pick a printer that will work with you — not necessarily the one that offers the lowest bid. If you don’t, you could end up sacrificing both quality and money.
  • Get at least three estimates from three different reputable printers.
  • Ask to see samples of their printing quality.
  • Remember that you can always negotiate a price (typically between 10 percent and 20 percent off of the price they first quote you).
  • For small print jobs buy your paper at a discount paper warehouse and avoid the printer’s markup.
  • Always supply a very detailed purchase order that includes all the details that could be problems: price quoted, ink colors, paper specs, space requirements, quantity, etc.
  • Make sure that you see a final proof before the job is printed.
  • When possible, supply the printer with a sample of your final art as a guideline.

Mailing Tips

Not only does a little know-how help with your printing procedures, but in your mailing too.

If you want to save dollars, use third-class or bulk rate. You can save more than 70 percent of your postage cost if you can afford the slight time delay that bulk rate demands. Deliverability of bulk rate mail is between three and 10 days, but depending on the city, it can be just as fast as first-class.

Make up a sample package in the early stages of your preparation and take it down to your post office to check that it will go through the mail system without any problems. You don’t want to find this out after you have printed 30,000 pieces!

Consider using a mail house to handle and sort your volume work. It can save an enormous amount of your time for a relatively low fee.

Concerned about the image of mailing bulk rate?

You can buy third-class stamps, which make a much better impact than a metered bulk rate mark.

What’s the key to your direct mail?

It’s the synergistic effect of multiple hits — whether that’s by mail, telephone, e-mail, broadcast fax, or an inexpensive postcard reminder — which will ultimately make the impact and make the sale.

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Starting a Consulting Business on a Limited Marketing Budget

Jun 03 2023 Published by admin under Uncategorized

So you plan on starting a consulting business on your own. You want to consult using the internet because it is global and that is where the future business lies. You want to sell a product or service that you think is equal to others in the same category or maybe it is better than the others. The only problem is that you do not know how to market the product primarily because you are starting your venture on a limited budget, therefore having very little or no money for marketing. In a case like this, how would you promote and advertise your product or service to show that you bring value the market?

Commonly, marketing budgets should be about 2% to 5% of the overall gross sales, but this varies by markets and products. The first step in how you plan starting your consulting business is to figure out what your marketing budget would be for the first six months.

The following promotion activities could be used to start – internet marketing, industry events, aggressive advertising, strategic partnerships, public relations, internet marketing, word of mouth, and direct marketing. If you are starting a consulting business on a low budget, the following marketing methods can be very effective and low cost:

Internet marketing – Get people familiar with your product or service through internet articles and blog posts. Most organizations actively use their blogs to amass awareness for their products and services. This is an extremely inexpensive and hassle free exercise. Furthermore you can market your product or service via social networking sites such as Facebook, LinkedIn, and Twitter. Communicate with your audience about new services, product enhancements, discounts and other new advancements in your business.

Get a Website of Your Product or Service – These are easy to do today and are a relatively inexpensive way to establish a presence on the internet. For example WordPress allows you to combine both functionality of a blog and website pages to optimize your internet marketing efforts. Making a website of your product or service gives you a better chance to explain the value you provide to millions of eyeballs every day.

Word- Of – Mouth - Get your individual network to spread the word about your product or service. This is the most practical and cost-effective way to advertise. Get your friends and colleagues together for a small gathering or an online webinar and introduce your product or service to them. Keep in mind not to sell too much – you are raising awareness and showing that you can provide value to others!

Direct Marketing – Go for direct marketing when you are starting a consulting business instead of going for expensive marketing options such as Pay-Per-Click. Stay direct by keeping your target audience limited and targeted. This way you reach them in the most practical and the cost-effective way. As an example, fliers found inside newspapers and informative email campaigns are two inexpensive direct marketing tools.

Newspaper Articles - You can get articles published in a newspaper that talk about your product in a extended manner. For example, if you are selling a consulting service, the article can be about the value of a consulting service in a particular niche such as start up businesses. The article can also have a word or two from a well known person in your industry that believes in your type of service.

You will eventually need to have a more focused and tighter marketing strategy to promote your product and services. While all these could be effective marketing techniques that you can use when you start a business, you should put aside a small part of your profits every month for your marketing budget. Use your marketing budget accordingly, and track of the results religiously. A marketing method should be dropped if it does not give you the numbers you need to build your business.

When you are starting a consulting business or any business on your own, you may be on a very limited budget. This is complicated by the fact that you need to promote or advertise your service in order to build the business so you can increase your budget. Plan to use low cost effective marketing methods to build your initial marketing capital and raise the awareness about your product and service that you need in order to take your business to the next level.

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Direct Email Marketing Software

Jun 02 2023 Published by admin under Uncategorized

Direct email marketing software is software that enables you to
handle your very own bulk email marketing campaign rather than
paying per piece to use online bulk emailing services or paying a
marketing firm to do your bulk email promotions.

Bulk email marketing is certainly one of the most cost-effective
strategies in internet marketing, especially if you do not have
to pay a set price for every email that is sent out.

The pricing structure associated with your method of
accomplishing bulk email marketing has an impact on the cost-
effectiveness of your email marketing campaign.

Using software can save money if you have the time to put into
developing and managing your own email marketing.

There is a number of direct email marketing software packages
available on the market. Some are even shareware programs that
don’t require an initial investment or ongoing costs.

They don’t generally have the value-added features that come with
software packages that you purchase; however, if you aren’t
running a large email marketing campaign, they may suit your
needs for accomplishing specific tasks just fine.

A good, comprehensive email marketing software package should
provide some basic features that will enable you to effectively
develop and manage your email marketing campaign.

Some of the features to look for include templates, list
management capabilities, and a tracking system.

With these basic features, you will be able to build your mailing
list, craft your email marketing message and analyze the results
from your email marketing campaign to determine what is and what
is not effective.

The ability to send both text and HTML messages can be important,
especially if you want to personalize your email messages
automatically.

HTML templates that are pre-designed are available with some
direct email marketing software.

With such templates, you simply fill in the blanks and you don’t
have to worry about knowing how to write HTML code to accomplish
personalization.

The flexibility of the templates in regard to being able to alter
them to suit your company’s image or to devise your own
customized design is something to consider as well.

List management features of direct email marketing software
should provide you with the capability of building an opt-in list
as well as providing automated management of opt-outs which
enable recipients of the email to unsubscribe or to be removed
from your mailing list.

Manual management of the task of opt-ins and opt-outs can be
incredibly time consuming and if you use email marketing on a
large scale, it can even be impossible.

You should also be able to categorize the addresses on your email
lists so that you can send relevant information to interested
parties.

Tracking features in direct email marketing software are highly
desirable.

Software packages with tools that provide you with a statistical
breakdown that tells you whether or not your email messages are
being read and which links in your messages are being followed
will help you to better manage your email marketing campaign and
to improve its effectiveness.

There is no sense in sending marketing messages that don’t draw
results, so tracking the results of your messages and making
changes as needed is essential.

The capability of setting up auto responders for the purpose of
follow-up or to answer subscribers’ questions is also a value-
added benefit of some email marketing programs.

Reviewing a large number of email marketing software options is
definitely in your best interest.

Features of the software programs as well as costs are something
to consider when choosing software for your email marketing
campaigns.

Compatibility with the hardware you are using is also something
to consider. With a good email marketing software program you
can stay in contact with your customers and leads, save money on
marketing and simplify your email marketing campaign so it won’t
be too time consuming for you.

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Direct Mail Marketing Rates Are Lower Than Standard Mail Costs

May 27 2023 Published by admin under Uncategorized

What is direct mail and how can it help your business grow? How much does it cost to use it? Direct mail is a powerful way to deliver a message right to your customers’ doors and bring more business through your own, doors or website. One can use postcards or letters to get their information to their targeted audience. In the United States direct mail goes through the United States Post Office directly to the person listed on the card or envelope. Direct mail marketing rates apply if one mails over 500 identical pieces per mailing and then bundles, or places in trays, the items for easier handling. Identical means they must all be the exact same size shape and weight, as well as having the same outside, or visible, images or wording. If you put a picture of a grandfather clock on the outside of one item, they must all have the same picture in the same location on the piece of mail. This can be done either with a postage meter that the USPS provides to the business, or with special stamps that can be purchased. The postage depends on the characteristics of your mail piece. You must pay an annual mailing fee at each facility where you enter mail. Mail pieces must weigh less than 13 ounces, and be able to be scanned by the automated equipment.

Automation prices are available for cards, letters, and large envelopes. To qualify for the lower automation prices, your mail piece must meet specific addressing, bar-coding, and design standards. First class mail is the most commonly used means of doing direct mail marketing’s as these are the most cost efficient to use, and easier to handle.

One can also send out other sorts of things such as incentives or sample merchandise, but this will cost more, even at bulk mail rates. These types of items do not readily fit into the automation machines, and require more human handling, and so will cost more. Even with all these requirements, marketing can save your business both time and money on advertising and bring in new customers.

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