Archive for: June, 2023

Gary Bencivenga’s Best Kept Marketing Secret

Jun 24 2023 Published by admin under Uncategorized

The other day, I was reading an ad written by legendary copywriter Gary Bencivenga.

When something dawned on me:

I realized that on top of the hundreds of other reasons why Gary’s ads are so darn effective, there is one little thing that (in my opinion) makes him one of the best. This little “thing” rings true in every ad Gary ever wrote. It was what made him unique. And to this day it’s hard to find another direct response copywriter that does this as well as Gary Bencivenga did.

What is this “thing”?

He was believable.

Every piece of copy Gary ever wrote is credible.

It’s believable.

It’s real.

Which sounds simple enough, and like something every copywriter should do. Right? But the next direct response ad you read, ask yourself if you believe what the writer is saying. And if you don’t then why don’t you believe the copywriter?

In most cases, I find that ads are too full of hype and hoopla. They come across as salesy. And whenever you… or I… or someone else gets hit with a hypey-claim, it turns us off.

We say, “Yeah right. Here we go again. Just another person trying to get into my wallet.”

And that kills any chance the copywriter has of making the sale.

But not a Gary Bencivenga ad.

Gary’s stuff hardly ever contained any pumped-up claims… or exaggerated benefits… or moments in the copy when you’d say, “Yeah right.” And in my opinion, this is what makes Gary so good.

So what about your sales letter?

Or your space ad?

Or even your client newsletter?

Are you making a bunch of hypey claims that you can’t support with proof?

Or are you telling a believable story about what your product can (and can’t) do?

Remember, there is nothing that adds credibility to your appeal then when you admit a fault. Tell your reader why you are not perfect.

In fact, the ad I was reading by Gary Bencivenga did this near the middle of the ad. And boy did it add much more credibility to what I was reading.

So there you have it.

The reason why Gary Bencivenga was such a great direct response ad writer.

And one last thing:

If you are serious about growing your small business, then what’s holding you back? More than likely all you need is one good idea. But you have to be careful where you look for ideas. Because now days everybody and their brother claims to be some kind of “business expert”.

So ask yourself this:

Who can you turn to for good ideas like what’s in this article?

I certainly have plenty of great ideas. But, our personalities may not jive. In fact, if there is some “rub” between us then it’ll never work. You won’t be happy. And neither will I. To see if we’re a good fit, stroll on over to my website which you’ll find in the author box below.

Wesley Murph is the author of “The Little Black Book of Small Business Marketing Secrets: 10 Proven Ways to Add New Customers, Repeat Sales and Referrals to Any Small Business!” which includes a campaign he wrote for a client that pulled a whopping 35.7% response to an ice-cold list. He is not accepting any new clients at this time. But if you’d like more tips like the one you just read, then head on over to…

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Why You Should Use Internet Marketing To Promote Your Business

Jun 24 2023 Published by admin under Uncategorized

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The official definition of internet marketing refers to the promotion of products or services over the internet. That can also include marketing done via e-mail and social media sites. Internet based promotion of products and services provides access to millions of potential customers each day. With all the new technology developments, the opportunities to grow your business using the web can be limitless.

There are a variety of methods that have proven fairly successful for those who use them. However, depending on the product or services, using a mix of advertising methods is often the best option. This type of web based advertising allows you greater control and to target specific groups or individuals. As opposed to hard copy advertising which restricts your potential customers to those who actually see the advert.

Web based advertising can often work out less expensive than other forms of promoting products, and you can expect to receive a better return on your investment. Your message reaches potential customers in a split second and relieves them of the hassle and cost of buying and reading newspaper and magazines to find out what is new. Many of the large well brands participate in direct marketing allowing their customers to purchase direct from the comfort of their home.

Making use of search engine keywords is a popular technique used in online advertising. Anyone browsing through the internet can enter a search word or phrase and if your advertisements contain the search keywords your link will appear in the search results list. Having someone in-house or hiring in the services of an expert in Search Engine Optimization (SEO) can help you to achieve a high ranking with many of the internet search engines. That can only be good for your business.

Niche marketing targets potential customers who have an interest in a specific topic or product. It can be compared to a large retail store that is made of different areas. If you want to buy a new television or a DVD player, you would not go into the children’s clothing department to look for them; you would visit the electrical section.

So in effect with niche marketing you are missing out all the other store sections and going directly to your product or service. The potential customer is happy because they do not have to spend time trawling through all the things they are not interested in, to get to what they want. They know when they land on a niche site that they will find more detailed information, than they c find on a general site.

Internet based promotion also allows advertisers to use what is referred to as geo-targeting. That simply means that you can set geographical restrictions on your marketing. For instance, if your product is available in the US through one supplier, but is also available in other countries, your promotion details will change automatically depending on the customers geographical location.

Internet marketing is the way forward for many online and offline businesses. The tools and techniques can appear to be daunting to the uninitiated, but taking the time to explore the possibilities will be beneficial to any business. You also have endless opportunities to market your products or services online.

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10 Marketing Ideas For Real Estate Investors for 2012

Jun 24 2023 Published by admin under Uncategorized

Winning at real estate investing in 2012 is all about how well you do at marketing your services and properties. You cannot rely on just one channel for pulling in all of the buyers and sellers you need so check out these 10 ideas and start flipping more houses than ever.

1. Email

Email marketing has come full circle in terms of results, at least for those who recognize how trends are changing. Keep it short, sweet, focus on winning subject lines and hone in on the best times to send your emails for maximum open rates.

2. LinkedIn

There is no possible argument for real estate investors to ignore social media marketing anymore. However, once you get started you will realize that it may not be free or nearly as cheap as you thought but what is, right? If you can only afford to focus on one social media platform right now make it LinkedIn for the maximum ROI.

3. Facebook

Very few of your prospects aren’t on Facebook today. Buyers, sellers, other investors, locals and those half a world away can all be reached in milliseconds with Facebook. Even better, for each contact and fan you make you are also tapping into their hundreds of friends and connections too.

4. Blogging

If there is one marketing tool real estate investors need to focus on in 2012 it absolutely must be blogging. Your blog is the heart of all of your marketing. It will help you boost Internet traffic, improve your SEO for local search and mobile marketing and can help add a ton of credibility to your real estate investing brand.

5. PPC Advertising

If you want traffic and leads, you want them now and you need it consistently then PPC advertising is one of the best strategies you can add to the mix if not the best. It is fast to launch, easy to measure and can be tweaked at any moment.

6. Direct Mail

Like email, direct mail is once again a hot marketing channel. With so many Realtors out of business and so many other investors solely focusing on Internet marketing, simple sticking to a consistent direct mail schedule can earn you a lot of brand visibility and make closing all of your real estate deals easier, even if they don’t call on your mailers right away.

7. Rent a Movie Theater

If you aren’t ready to through your own real estate convention or seminar yet you can still rent out an entire showing of a new movie at your local theater, give the tickets out to prospects (or may be better, have them enter to win them online), then get your pitch in during the trailers and stick around for networking afterwards.

8. Start a Networking Group

There may be other networking and investment groups around town but starting your own instantly gives you a ton of credibility, not to mention control. Use it to get newer investors to bring you deals to partner.

9. Hire Appointment Setters

You may not enjoy telemarketing or cold calling yourself but there are people who thrive on it and do very well at it. So cut to the chase and employ a few appointment setters to set up qualified meetings for you with buyers and sellers. You can probably even get away with hiring remote phone agents and only paying per appointment set.

10. Bulk SMS

Bulk text message marketing is about as simple as promoting your investment business as it gets. It is easy to set up and manage yet also delivers high response rates. It’s a great pick for real estate investors who want to get their phone ringing without having to cram in endless on hours on outbound calls.

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Increase Your Affiliate Marketing Network With These Ideas

Jun 24 2023 Published by admin under Uncategorized

Affiliate marketing can employ a lot of different techniques depending upon how you want to promote your business. You know that it’s the type of program you enter into that will affect your image, along with having an effective strategy for marketing. Take some time to effectively promote yourself and your business, using the tips below.

Be sure the contract rewards are reasonable for the agreement if you are serving as an affiliate marketing partner with that company. You can earn significant income by directing visitors to affiliate partners if the agreement is structured appropriately. The more site visits you have, the better you can negotiate with potential affiliate partners.

If you plan to hold a contest with an affiliate company, promote the heck out of it! You’ll have to dedicate the bulk of your time to posting the link on forums, social media, contest directories, “Linky” lists, and any website which shares a similar topic to yours. It’s a lot of work but the increase in sales will be worth it!

A great affiliate marketing tip is to include a home link on every page of your web site. This is very important if you have many pages on your web site because it can be very easy for visitors to get lost. A simple home link can direct visitors back to your home page.

You must be honest, and too many people miss this part because they are doing whatever it takes to get ahead. However, it doesn’t pay off if you are not honest. If you direct a visitor the wrong way once, then they are likely not to come back. Be honest!

Provide some incentive for web users to click on your affiliate link. Just because you have a link on your website, it does not mean that readers will click on it. You need to show them what advantages or benefits they will gain by clicking on it. If the readers do not see any benefits, they will not take the time to click through.

If you are trying to make some extra money online and are thinking about doing affiliate marketing, you might want to pay someone else to set up a website for you. There are a variety of companies that guarantee a payout if you go through them to set up your affiliate advertising venture.

When choosing a topic for your affiliate marketing-driven website, pick something that appeals to the broadest audience. For example, everyone asks “how do I” or “how can I” all the time, so a website offering articles with advice on completing a variety of projects will reach the broadest audience. You can also specify that it’s home repairs and upgrades, or organic recipes for food and cleaning supplies, to catch an audience more specific to the affiliate marketing links you may be using.

Affiliate programs differ tremendously in terms of the services and payment structures that they offer. If one program doesn’t seem to fit your revenue goals, then consider a different one with a different financial arrangement. Although there are many large affiliate networks, don’t forget about the smaller ones as an excellent source of revenue.

You can always have an auto-responder on your site so that the email addresses of visitors is tracked and you can send them emails about the product or service that you are selling. Be careful about doing that because it may make people think that you are nothing but a spammer and they will avoid buying anything from you.

It’s true that your online business should speak for itself, but using affiliates can help take your business further. You can always improve upon your affiliate marketing strategy to help boost your reputation, traffic and sales, and hopefully, these tips have given you advice on how to do that more effectively.

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Network Marketing Success Boiled Down To One Nugget: Be Consistent

Jun 24 2023 Published by admin under Uncategorized

Network Marketing can pull you in a lot of different directions. Online marketing, offline marketing, crossover marketing, live meetings, training and on and on. Interview the masters of MLM or hear their stories and you’ll find the consistent theme for network marketing success:

Be Consistent

This is the most neglected concept of sales and home business success. Virtually every sales, MLM or network marketing failure is directly traced to a lack of consistency.

True success is built over time. The sales pages you read and the calls and webinars you attend will always tell you about the guy who was earning six-figures in a few short months. That is one of the biggest sins committed in this industry and the dirty secret that few reveal:

Overnight success usually takes years.

That doesn’t mean you shouldn’t be making money along the way and it doesn’t mean you shouldn’t be aggressive in setting goals. Just be realistic.

You are much, much better off investing a consistent, predetermined amount of time each day, everyday, in your business than racking up three or four hours once a week. Your presenting skills will benefit and your business will grow faster.

Create a 90-Day Plan. Before long before you begin to patterns, or ratios, emerging that will help you make adjustments. They key is keeping the promise to yourself to work on your business, consistently, every day.

Suggestions for consistent success:

Plan Your Day.

The great Jim Rohn put it simply: Don’t begin your day until it’s finished on paper. There are many time management and priority management systems. Consider using Google Calendar for a tool that is always accessible on-line and is easily shared with other team members.

Planning your day, and budgeting time for your activities will keep you from over-booking yourself or having unrealistic expectations. 80% of your time should be income-generating activity.

Review Your Day

At the end of each day take a look at your plan. Did you do what you told yourself you said you’d do? Do you see tasks that you didn’t finish? Any of those tasks been left undone for two days or more? If you have tasks that aren’t getting done you are either over booking your time or you are ignoring them. This could indicate a time for serious personal reflection. How much do you really want success.

Figuring out what you need to do is not hard. Your up-line can lay it out for you, your company has daily methods of operation suggestions you can use and there is no shortage of suggestions on the internet.

What separates the winners from the losers, the successes from the failures, is consistency. Better to do a bit each day than to deceive yourself into doing a lot all at once.

Tom Bradley is veteran of the direct selling trenches, generating over $60 Million in revenues over the past 20 years. He was into attraction marketing before it was an internet buzzword and he believes in loyally promoting your company while aggressively branding yourself.

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Direct Response Marketing On The Internet

Jun 24 2023 Published by admin under Uncategorized

When it comes to internet marketing, everybody wants to be thought of as a genius. So what do these people do? They go out and buy non-relevant domains (non-relevant from the theme of their niche), and then try to market it successfully. Sure there are some people who can pull this off, but if you’re like 98% of the rest of the online business owners out there, you may want to stick to a domain name that stresses the topic of your website.

So are you merely “getting your name out there”, or do you want to build a successful online business? If you want to build a successful online business, then you should purchase websites that are structured around keywords that are relevant to your website. This concept isn’t hard to grasp.

The gist of this concept is known as “direct response marketing”. It’s basically the practice of testing and tracking, and seeing results immediately as opposed to waiting months down the line to see income coming in. If you’re going to start your own online business, you’ll want to use this technique to improve your sales today.

You never want to do “brand advertising”. This is basically the marketing of a logo, a slogan, a business name, or a celebrity character that nobody cares about. All people are worried about is whether or not your information can help them out – and this is what you will want to focus on.

If you think you’re going to start a website and brand build it until it’s as popular as eBay, Amazon, Best Buy, or Walmart… then you have another thing coming. Competing against these huge companies is not advisable. This is why you should re-invent yourself and go into a niche where you can easily take over and start making money right away.

So instead of doing brand advertising in your internet business, stick with online direct response marketing techniques that you can use to earn more money in your business. For example, one good thing that you can do is to simply offer something for free. With this technique, you get to offer your prospect something valuable, and in return, you get to follow up on them on a regular basis.

The reason this technique is so effective is because you greatly improve the chances of closing a sale with something that you can market to over and over again. Plus, they will more than likely grow to enjoy your information, and they’ll stay subscribed to your email newsletter, and some of them too will buy your products later on down the line.

I like this method a lot, and it’s better (in my opinion) than leading people straight to your sales letter page. You can do a lot of tricks on your sales letter page, but that doesn’t necessarily mean that it will boost your conversion rates. Stick email marketing and generating a lead, and you will be good to go. It’s proven to be incredibly effective.

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Social Media Marketing Strategizing for Car Dealerships

Jun 24 2023 Published by admin under Uncategorized

As social media marketing has become a key part of many business’ comprehensive marketing and advertising strategies, automotive dealerships seem to be struggling to understand exactly how social media should be used and how it can help generate more business. An industry known for relying on a somewhat outdated sales model, car dealers often tend to view social media as just another funnel through which they can push sales messages. Using social media to “push” messages is never a good – or successful – strategy! At the same time, auto dealers must meet strict sales quotas and need to move inventory quickly. So how can car dealers leverage social media in ways that build their brand’s reputation (rather than hurting it), while impacting the company’s bottom line in a positive way?

Develop a solid strategy. The biggest mistake many automotive dealers and retailers make is to jump in to social media without a game plan or idea of how social media involvement will impact their dealership brand long-term. What a business does and says online has an enormous impact on what potential customers think of that brand, i.e. how trustworthy it is, how competitive pricing is and what type of customer service to expect. Before ordering an office admin or sales rep to create a Twitter profile and Facebook page and start publishing the latest interest rates, dealership owners and managers need to first consider:

What long-term goals do we want to accomplish with social media involvement, aside from increased sales?
How could social media marketing positively impact my dealership, in addition to more sales?
How could social media marketing negatively impact my dealership?
What are some of the best ways for us to meet our long-term goals and avoid potential negative impact?
Who in the office is truly most qualified to handle our social media presence? Would it be better to hire someone new to handle this task specifically? If being handled by a current employee, will he/she need to give up part of his/her workload to manage social media properly?
Engage and build a following – don’t just talk. Facebook, Twitter, LinkedIn, foursquare, small business directories and other social media hubs are where consumers go to talk about the things they like. Unlike in other advertising spaces – such as TV, print and radio ads – consumers do not HAVE to listen to your message! In order to connect with consumers and build a genuine audience, auto dealers need to be listening and talking about things that interest consumers, not just their bottom line. Ask probing questions about people’s favorite car models, their automotive service experiences, weekend travel plans, etc. – and talk back. If consumers ask questions or give feedback, respond – without the heavy-handed sales pitch.

Organize a weekly or monthly Twitter party. If your dealership has an active Twitter market, try hosting a monthly or weekly Twitter party to discuss common questions and concerns. Promote the Twitter party’s time, date and purpose (topic of discussion) on site, through word of mouth, email marketing and even direct mail. Be sure to attach a hash tag to the Twitter party so that participants can easily join and keep track of the conversation. Not only is this a great way to a) connect with consumers and answer their questions and b) promote your brand online with added visibility, but it’s also a perfect opportunity to give away a free prize. Incentivize consumers to join the party with the hook that prizes will be given away, and make the prizes a weekly or monthly standard.

Leverage customer feedback to create a more positive brand and online presence. Consumers are talking about your dealership online – why not take control of the conversation? Claim as much of your brand’s online space as possible by creating and/or claiming business profiles in frequently used online small business directories, such as Google Places, Yelp and MerchantCircle, then monitor and engage in the conversations there and in other social media platforms. Get positive feedback? Fantastic – respond with gratitude. Get negative feedback? This can be a great opportunity to show what kind of quality customer service your dealership offers; quickly address any issues, offer whatever resolutions are most appropriate and offer sincere apologies for any wrongdoing on the dealership’s part. Onlookers will appreciate your brand’s forthrightness and listening.

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The “Fun” Way to Learn Direct Response Marketing

Jun 24 2023 Published by admin under Uncategorized

Funny stuff… funny stuff…

Last night, my wife and I were out at our local brew-pub getting our burger and beer fix. When out of the blue my wife started to laugh. I thought she was laughing at me.

Did I have something wedged in my teeth?

Was a fry stuck to my cheek?

Turns out neither.

And when I asked my wife why she was chuckling, she told me she felt embarrassed telling me.

Embarrassed?

I said:

“Honey, we can talk about anything. You can feel comfortable telling me what’s on your mind. And I promise not to judge you…”

So she caved, and told me she was excited American Idol was starting a new season.

American Idol?

I had no clue this TV show was ramping back up.

So…

We finished our burgers and beer. We paid our waiter. And my wife drug me home to catch the first episode. Good thing too… because this show is bursting like a water balloon with tons of direct response marketing tips.

Like:

The power of celebrity marketing:

Just look at the judges on American Idol. Let’s see. You got Steven Tyler who has been the front man for one of the most successful hard rock bands of all time. Then, you got Jennifer Lopez who needs no explanation. And finally, you got Randy Jackson who has worked in the music biz since the dawn of the dinosaurs.

My point?

That Idol certainly uses plenty of celebrities to promote the show.

The power of contest marketing:

Contests are one of the fastest (and most fun) ways to grow a small business. Just look at Idol. Sure, the ultimate goal is to win and become a famous recording artist. But what really gets contestants going is the whole idea that they are competing against everybody else.

And nobody likes to lose.

So how can you use a contest to market your small business?

And the power of referral marketing:

Truth be told, one of the things I did to build my small business so it dominated a very competitive niche is… I used multiple strategies that drove referrals through my doors all month long

American Idol does this too.

Just look at how many people waiting in line brought someone with them… who wants to try out too. In some cases, they even brought family members.

Talk about the power of referral marketing.

There’s many more marketing tips cleverly stuffed into each American Idol episode, you just have to know what to look for.

And one last thing:

If you are serious about growing your business, then more than likely all you need is a few more good ideas like the one in this article.

So ask yourself this:

Where can you turn for more good ideas like what you just read in this article?

In my humble opinion, you have to be careful where you look for good ideas because just about everybody and their brother claims to be a so-called ‘business expert’.

Remember:

Saying is one thing.

Doing is another.

And most of these “talking heads” have never run their own successful small business.

So anyways, if you like my style then read my author’s box below.

Wesley Murph is the author of “The Little Black Book of Small Business Marketing Secrets: 10 Proven Ways to Add New Customers, Repeat Sales and Referrals to Any Small Business!” which includes a campaign he wrote for a client that pulled a whopping 35.7% response to an ice-cold list. He is not accepting any new clients at this time. But if you’d like more tips like the one you just read, then head on over to…

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Current Trend In Internet Marketing

Jun 24 2023 Published by admin under Uncategorized

Online branding is the current trend in internet marketing and if a business is not investing in it, it sure it is losing on a lot of potential customers, sales and success. The businesses which are simply relying on direct response marketing via generating leads and promoting sales, are not still aware the potential of brand promotion and what it can do it a business in terms of reaching the pinnacles of success.

Value

While many direct response marketers may consider online branding a sheer luxury for those with bigger budgets to gamble on, in truth, brand building is actually more about creating a business entity that will resonate with the clients and customers and tempt them to keep returning for more or continual business. A proper brand promotion in the long run is also capable of ensuring that even when in the times the company has nothing to promote or no deals to offer, the customers still keep pouring back in. Therefore, the prime goal of online brand building is to make the people in the niche market aware of your company and gradually build the company’s reputation, so that, more people invest in the brand, become a part of it and remain loyal. In other words, direct response marketers should understand that online branding needs to be done on a priority as because, it can help the business reach its goals by earning incremental revenue.

Key strategies

Here are three key strategies to take into account before launching a business in the online marketplace -

Audience research – For online branding, it is very important to be able to identify the niche audience of that particular type of business. This should ideally be done before making the content strategies and planning the communication. The market is flooded with lots of useful tools by Google, Nielson, Complete and comScore, which help in finding out the right kind of audience for a particular business and learn more about them based on their age, gender, income group, locale and marital status.

A brand with voice – It is a good idea to research and find out what the niche audience would like to hear about a business and what message can create a lasting impact on their minds. Based on the findings, an interesting brand voice can be created. This should include engaging content that communicates with the audience more than just speaking at them, consistent messages from the company and balanced mix of online media by building the brand via multiple channels.

Social media integration – A conversation in an already existing, popular community or altogether a new community with new discussion can be started in the social media networking sites such as Twitter, Facebook and the likes. This is will make people more aware of the existence of a business and with regular, meaningful discussions and its active business participation will create a better impression of that brand in the minds of the people. This will gradually gain the trust of the people and with referrals; more people will come to know of the company’s brand name to the extent it becomes widely popular.

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Direct Mail (Part 1) – Pizza Marketing and Advertising

Jun 24 2023 Published by admin under Uncategorized

It is understandable when most pizza shops think that direct mail is just putting their coupon with a 100 other coupons and hope to get a response. The problem with this is your coupon is with 100 other coupons. Everyone knows that you will get some kind of response but chances are it isn’t the response you were hoping for!

Many people don’t even look into the coupon mailers, to them it is just another piece of junk mail. Your mail doesn’t have to be another piece of junk. You don’t have to be like everyone else. You can be your own brand and do your own thing!

How often do you go through the mail and toss out the junk? Probably just about everyday! This has become the trend. What if your mail piece didn’t look like junk and truly wasn’t junk? There are many ways to do just that and we will be covering how in this article.

The first recommendation is to have a mail-out to your local area with a personalized letter. You can let them know your personal story and what made you get into the pizza business. Along with the letter you can send a menu and ask them to come and try some of your pizza.

Keep in mind a standard envelope with a hand-written address always gets opened. You can say, the personal touch always wins! When you do this, your mail does not go into the junk pile, it actually gets read. Taking the time to physically address envelopes takes longer, but the payoff is also greater!

When it comes to finding people to send your mail to, you need to find where you want to send it to and get the addresses. Once again this takes a little bit longer but the payoff is greater. One thing you should know is where your mail is going! This way you can track it and have laser precision marketing efforts.

Having a marketing plan that you know where it is going and when it gets there is critical to a successful campaign. Yes, you need to do it more than once! You need to put your pizza shop in their face and tell them to eat your pizza. At the same time you should be getting to the point of having multiple mailing areas with different messages.

Once you have started to put personalized messages, time and time again. You will start to see your client base grow! Once you have sent a sequence of about seven messages you can put the area into a general mailing from time to time. Keep your eye out for additional articles about direct mail and how you can use it with your pizza business!

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